Ditch the Pitch: The Art of Improvised Persuasion

by Steve Yastrow

I was mailed a copy of the "Costco Connection," a lifestyle-type magazine that focuses on brands and products in their inventory. Some of the articles are syndicated, while others are staff writers. This month's issue had a brief article called "Ditch the Pitch," based on business consultant Steve Yastrow's latest book of the same name.  In this book, he uses fundamentals of improvisation and applies them to a business setting.  The article, and the associated book support the notion that improvisation has its place in many areas, not just performance.  In fact, your local improvisational theatre troupe likely offers workshops for businesses that cover these very things. 

Here is the article in its entirety: http://www.costcoconnection.com/connection/201402?pg=15 



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